Project for Awesome is an annual charity livestream event hosted by Hank and John Green in which online creators make videos for charity. In 2023, I had the opportunity to rebrand the project. The challenge: designing a distinctive brand identity that felt reminiscent of the project's existing presence, while still being nimble enough to be refreshed annually.

 

In addition to creating the project's now-iconic logo and brand identity, I designed custom graphics for social media, web, video, and merch for the 2023, 2024, and 2025 events.